The best time to intercede in a loved one’s addiction is NOW. One of the biggest roadblocks to seeking treatment is the myth that someone must hit rock bottom before they can recover from a drug habit. The term “rock bottom” is a fallacy. It inspires a sort of Hollywood version of addiction in our minds, under a bridge with a brown paper bag. In reality, not many people have that experience, and most people choose to recover long before hitting rock bottom.